Which stage follows awareness in the innovation adoption model?

In the innovation adoption model, the stage that follows awareness is interest. At the awareness stage, potential adopters become cognizant of a new product or innovation. Following this, interest occurs when they seek further information about the product, expressing curiosity and a desire to learn more. This stage is crucial as it signifies that the consumer is moving beyond mere awareness and is engaging with the product on a deeper level, indicating potential for future engagement and decision-making.

Interest is a pivotal stage in the adoption process because it lays the groundwork for evaluation, where consumers begin to assess the innovation's benefits and usability, leading to either trial or adoption. It is important to recognize that without interest, a consumer may not progress further in the innovation adoption process.