Which segmentation approach focuses specifically on social class, education, and income?

The correct choice is demographic segmentation because this approach categorizes consumers based on specific statistical characteristics such as age, gender, income, education, and social class. By analyzing these factors, marketers can identify and target distinct segments of the market that are likely to respond similarly to marketing strategies. For instance, consumers in different income brackets may prioritize different features in a product and have varying willingness to pay, making this segmentation crucial for tailoring messages and offerings appropriately.

Demographic segmentation is foundational in understanding market behaviors as it provides actionable insights into consumer needs and preferences based on their socio-economic background. This enables marketers to develop campaigns that resonate with targeted groups and enhance customer engagement.

In contrast, geographic segmentation focuses on the physical location of consumers and how their location influences their buying behavior. Psychoanalytic segmentation delves into the psychological motivations and needs behind consumer behavior, while psychographic segmentation examines lifestyle, values, and personality traits, rather than strictly demographic factors. Hence, demographic segmentation is the most appropriate approach for analyzing social class, education, and income levels.