Which of the following is an example of geographic segmentation?

Geographic segmentation divides the market based on location, and it allows marketers to tailor their strategies to specific areas, considering that consumer preferences and behaviors can vary significantly from one location to another. In this case, promoting General Motors (GM) products differently in California compared to the rest of the United States exemplifies how a company might adapt its marketing efforts based on geographical factors.

For example, GM may emphasize electric vehicle options more in California, where environmental consciousness is higher and there is greater infrastructure supporting electric vehicles, compared to other states where different vehicle types may be more popular. This approach helps in addressing the unique needs and preferences of consumers in specific regions, enhancing the effectiveness of the marketing strategy.

The other choices illustrate forms of segmentation that focus on variables unrelated to geographic considerations, such as income, gender, or age, which are all important in their own rights but do not pertain specifically to geographic segmentation.