Which of the following is an example of using executional factors to communicate brand personality?

Using executional factors to communicate brand personality involves the way a brand chooses to present itself through its advertising and promotional efforts. High production quality in commercials can significantly enhance the perception of a brand’s personality by conveying professionalism, expertise, and a commitment to excellence.

When a brand invests in high production quality, it is often seen as more sophisticated or premium, thus shaping the consumer's perception of the brand's overall character. For instance, well-executed commercials with stunning visuals, clear audio, and creative storytelling can leave a lasting impression that aligns with the brand's intended image. This executional factor, therefore, plays a crucial role in how consumers perceive the brand's personality.

In contrast, price discounts focus primarily on the economic aspect rather than on personality traits. Advertising placement during the Super Bowl, while it might reach a large audience, does not inherently communicate brand personality unless combined with strong creative content. Direct mail campaigns also serve functional purposes but are typically more about direct communication with customers rather than conveying a brand’s personality through execution.