Which of the following is considered a social example in marketing?

The choice citing Facebook and cell phones as a social example in marketing is correct because these elements are primarily associated with social interactions and communication. In the context of integrated marketing communication, social media platforms like Facebook serve as vital channels through which brands engage with consumers, facilitate conversations, and foster community engagement.

Cell phones further complement this by acting as personal devices that access social media, allowing for real-time communication and interaction with marketing messages. Both Facebook and cell phones have transformed how consumers perceive brands, share information, and make purchase decisions, illustrating the depth of social influence in marketing strategies.

In comparison, television advertising is primarily a one-way communication method that doesn't inherently foster social interaction. Food and water are fundamental human needs and not specific to marketing contexts, while luxury goods pertain more to status and personal choice rather than social interaction. Thus, the emphasis on social connectivity and engagement in the context of Facebook and cell phones makes this choice the most relevant in defining a social example in marketing.