Which of the following is an example of selective exposure in consumer behavior?

Selective exposure in consumer behavior refers to the tendency of individuals to favor information that aligns with their existing beliefs and attitudes while avoiding information that contradicts them. In this context, changing the channel during commercials exemplifies selective exposure. By changing the channel, consumers actively choose to avoid advertisements that they may not find appealing or relevant to their interests, thereby reinforcing their preferences for content they are more engaged with.

This behavior highlights the active role consumers take in filtering information that they are exposed to, ensuring that they focus on content that resonates with their existing perceptions or interests. Individuals often prefer to engage with information that confirms their tastes and values, which solidifies selective exposure as a key concept in understanding consumer decision-making and media consumption habits. In contrast, the other options illustrate different aspects of consumer behavior that do not specifically embody the principle of selective exposure.