Which of the following best describes the goal of psychographic segmentation?

Psychographic segmentation focuses on understanding the psychological attributes of consumers, such as their lifestyles, values, interests, and opinions. By classifying consumers based on these factors, businesses can develop more targeted marketing strategies that resonate with specific groups. This type of segmentation goes beyond mere demographic information such as age and gender, delving into what motivates consumers and how their values influence their purchasing decisions.

This approach enables marketers to create more personalized messages and products that align with the preferences and aspirations of distinct consumer segments, ultimately enhancing engagement and driving sales. Therefore, the emphasis on lifestyles and values makes this option the most accurate representation of the goal of psychographic segmentation.