Which marketing tactic exemplifies selective attention?

Selective attention refers to the process by which individuals notice certain stimuli while ignoring others, helping them focus on what they deem most important or relevant at a given moment. In the context of marketing, using bright colors in advertisements captures attention effectively. Bright colors stand out in a crowded marketplace, making it easier for consumers to notice and engage with the message being conveyed. This tactic is specifically designed to break through distractions and ensure that key information is seen and processed by the target audience.

The effectiveness of bright colors lies in their ability to evoke emotions and draw attention, ensuring that the advertisement is not overlooked. This aligns well with the concept of selective attention, as the vivid presentation prompts consumers to focus on the ad rather than being distracted by other elements in their environment.

In contrast, displaying products in black and white tends to make them less visually engaging, which could lead to decreased attention. Creating compelling narrative stories, while valuable, might not always focus strongly on visual stimuli, and offering a wide range of products can overwhelm consumers instead of guiding their attention to specific items. Hence, using bright colors serves as a strategic approach to maximize visibility and consumer engagement through selective attention.