Which is NOT a way to change consumer attitudes?

Changing the price of a product does not directly alter consumer attitudes in the same way that modifying the attributes or perceptions does. Consumer attitudes toward a product are primarily shaped by their beliefs, perceptions, and the attributes they associate with that product.

When you add a new attribute, change beliefs about an important attribute, or adjust perceptions of the importance of an attribute, you are effectively reshaping how consumers think and feel about the product itself. These tactics engage with the psychological aspects of attitude formation and can lead to a more favorable perception of the product. For example, if consumers learn about an added feature that enhances the product's value or if their perception of an attribute's importance shifts, their overall attitude can improve.

In contrast, changing the price may influence consumer behavior regarding whether to purchase a product, but it doesn’t necessarily engage with the underlying attitudes and beliefs about the product itself. A lower price might make a product more appealing or accessible, but without addressing the actual perceptions and beliefs consumers hold, the fundamental attitude may remain unchanged. Thus, the act of changing the product's price is not a strategy aimed at altering consumer attitudes, making it the correct answer to the question.