Which brand is noted for targeting younger consumers through demographic segmentation?

The brand that is noted for targeting younger consumers through demographic segmentation is Harley Davidson. This brand actively seeks to attract a younger audience, particularly millennials and Gen Z, through various marketing strategies that resonate with their lifestyle, values, and preferences. Harley Davidson has recognized the changing landscape of motorcycle ownership and the interests of younger riders, such as freedom, adventure, and community.

To appeal to these demographics, Harley Davidson has enhanced its digital marketing efforts, sponsored youth-oriented events, and expanded its product offerings to include models that are more accessible and appealing to younger buyers. This strategic focus allows the brand to create a stronger connection with a younger market segment, ensuring long-term brand loyalty and engagement.

In contrast, while the other brands mentioned may have their target audiences, they do not specifically focus on younger consumers in the way Harley Davidson does. For instance, Mercedes Benz typically appeals to affluent buyers who may skew older, while Lady Schick and Banquet prepackaged meals tend to serve different markets that aren't primarily focused on youth demographics.