What unique concept is included in the information processing model of consumer behavior?

The information processing model of consumer behavior emphasizes how consumers gather, process, and retain information related to their purchasing decisions. Within this framework, retention of information is a fundamental concept, as it addresses the consumer's ability to remember and recall information about products, brands, and marketing messages after they have initially been exposed to them. This retention is crucial because it influences future purchasing behavior; consumers are more likely to choose brands they can easily recall and relate to.

While emotional attachment to a brand, social influences, and impulsive buying decisions can all affect consumer choices, the information processing model specifically focuses on the cognitive aspects of how consumers handle information, which includes the retention of that information over time. By understanding this concept, marketers can develop strategies to enhance brand recall and influence consumer behavior effectively.