What typically results in consumer dissatisfaction?

Consumer dissatisfaction typically results when the performance of a product or service falls below expectations. This scenario is crucial in marketing and customer relationship management, as it highlights the importance of setting realistic expectations through communication and marketing practices. When consumers purchase a product, they often have a certain level of expectation based on prior experiences, advertising, and word-of-mouth. If the actual performance does not meet these preconceived notions or standards, consumers are likely to feel disappointed.

This dissatisfaction can lead to negative reviews, a loss of brand loyalty, and ultimately, a decrease in sales. In contrast, when performance meets or exceeds expectations, it generally leads to consumer satisfaction and positive experiences. Making sure that product promises align with what consumers eventually experience is key in maintaining a strong and loyal customer base.