What type of marketing communication specialist might focus on promoting a new product through social channels?

An interactive agency specializes in utilizing digital platforms, particularly social media channels, to promote products and engage with consumers. These agencies focus on creating engaging online content, managing social media campaigns, and employing innovative digital strategies that connect brands with their target audiences.

By leveraging social media's reach and interactivity, an interactive agency can effectively enhance product visibility, create conversations around the brand, and drive customer engagement. Their expertise lies in understanding user behavior online, crafting compelling messages tailored for social platforms, and utilizing analytics to measure campaign effectiveness.

In contrast, public relations firms generally focus on managing a brand’s reputation and relationships with various stakeholders rather than direct product promotion through social media. Sales promotion agencies primarily aim to increase sales in the short term through discounts or incentives, while direct marketing agencies concentrate on direct, targeted communication, often through email or mail campaigns. These areas do not align as closely with the emphasis on social channel promotion as that of an interactive agency.