What type of agency is characterized by focusing solely on creative services?

A creative boutique is an agency known for specializing in creative services such as advertising, design, and branding. These agencies are often smaller and are focused on providing high-quality creative solutions to their clients. They typically do not engage in media buying or strategic planning services, which are more common in full-service agencies. This concentration on creativity allows them to foster innovation and produce unique campaigns tailored to the specific needs of their clients, making them distinct in the landscape of marketing agencies.

In contrast, full-service agencies offer a broader range of integrated marketing services, including strategy, media planning, and analytics, in addition to creative work. Media specialists focus specifically on handling media planning and buying, while marketing communication firms encompass a wider array of services beyond just creative elements, such as public relations, direct marketing, and digital marketing. This differentiation reinforces the unique positioning of creative boutiques within the marketing sector.