What is guerrilla marketing?

Guerrilla marketing refers to an unconventional and cost-effective promotion strategy that aims to generate maximum exposure and engagement with minimal resources. This approach often relies on creative and innovative tactics that surprise and engage the target audience in unexpected ways. By using non-traditional methods, such as street art, flash mobs, or viral social media campaigns, guerrilla marketing takes advantage of people's natural curiosity and social sharing habits to create buzz around a brand or product.

The focus of guerrilla marketing is on achieving impactful results without the heavy financial burden associated with conventional advertising methods. It emphasizes creativity, originality, and often, situational context to connect with consumers meaningfully. The ultimate goal is to leave a lasting impression in a crowded marketplace, leveraging cost-effective strategies that can yield high returns on investment.

Other choices relate to more traditional methods of marketing or have specific limitations that do not align with the essence of guerrilla marketing. For instance, traditional advertising strategies rely heavily on preset media placements and larger budgets, while long-term branding campaigns focus on brand identity over time rather than the immediate impact that guerrilla tactics aim for. Additionally, a strategy focused solely on digital marketing channels excludes the broad spectrum of creative methods that can occur in physical spaces, which is a hallmark of guerrilla