What is a key benefit of guerrilla marketing strategies?

Guerrilla marketing strategies are designed to create a significant impact with a relatively low budget, making them particularly attractive for small businesses or startups that may not have the resources for traditional marketing. The essence of guerrilla marketing lies in creativity and innovation, using unconventional tactics to reach consumers where they least expect it. This allows brands to stand out in a crowded marketplace and engage their audience in memorable ways. By focusing on impactful promotions without the need for extensive financial investment, businesses can effectively leverage word-of-mouth and viral potential, maximizing their return on investment. This unique approach is what distinguishes guerrilla marketing from more conventional strategies that typically rely on larger budgets and traditional media channels.