What does encoding involve in the communication process?

Encoding in the communication process specifically refers to the transformation of thoughts, ideas, or information into a symbolic form that can be conveyed through various channels. This process involves selecting words, images, or other symbols that best represent the underlying message or meaning that the communicator wants to share.

When a sender formulates their message, they must actively choose how to express their ideas so that the receiver can understand them. This could mean writing a message, speaking verbally, or utilizing visual aids. The selected symbols must effectively convey the intended meaning and resonate with the audience. Therefore, encoding is a critical step in ensuring that the message is communicated accurately and can be understood by the recipient.