What can influence selective exposure among consumers?

Selective exposure refers to the tendency of consumers to favor information that aligns with their existing beliefs and preferences while avoiding information that contradicts them. Brand loyalty plays a significant role in this process. When a consumer is loyal to a particular brand, they are more likely to seek out information and experiences related to that brand, while disregarding competing brands. This loyalty stems from past experiences and satisfaction with the brand's products or services, leading consumers to selectively expose themselves to promotional materials, advertisements, and communications that reinforce their loyalty.

In contrast, while desire for novelty, pricing strategies, and familiarity with product lines can certainly influence consumer behavior, they do not specifically address the concept of selective exposure in the same way that brand loyalty does. Desire for novelty might lead consumers to explore new brands or products, thus decreasing selective exposure to familiar ones. Pricing strategies can alter perceptions and decisions but may not directly relate to selective exposure as they might attract or deter consumers based on price rather than brand preference. Familiarity with product lines does create a level of comfort, but it doesn't inherently influence the selective nature of exposure like brand loyalty does. Brand loyalty strongly dictates the information a consumer seeks, weaving a clear connection to selective exposure.