Position by price/quality typically emphasizes what aspect?

Positioning by price/quality primarily focuses on communicating the image of high quality while placing a secondary emphasis on price. This strategy illustrates how a product or brand can stand out in the market by ensuring that consumers associate it with superior quality, which justifies a potentially higher price. By highlighting the quality aspect, marketers aim to appeal to consumers who prioritize value and performance over just low cost.

This positioning strategy is effective in industries where consumers are willing to pay more for products that meet their quality expectations. It aligns well with the consumer behavior that suggests high-quality products can create a perception of greater value, which can lead to customer loyalty and repeat purchases. By focusing on quality first, brands establish a strong identity that resonates with their target audience.

In contrast, other options focus primarily on aspects that do not align with this dual positioning strategy, such as low price, user simplicity, or historical success, which do not inherently convey a strong message about both price and quality together.